Individuals

Find Your Brand’s Potion (Brand Messaging): Your messaging is key in attracting your dream customers into your world and getting them to stay. Getting them to stay = more money in your pocket. Your messaging has to sound like you and speak in their language. Plus some last looks of emotional and persuasive writing techniques. You’ll have a genius and collaborator at your service. Don’t worry ;)

  • $320

SEO Website Audit: Think of this as an “under-the-skin” view of your website’s “anatomy”. It will give you a scope of your current keyword optimization, content quality, and how visible your page is. I love this starting point for clients who want to jump straight into what’s not working and re-route from there.

  • Between $500-$1,000

SEO Optimized Landing Page: When your client lands on your product or service's page (pun intended), we don’t want them to think twice. This copy speaks right to the client. It tells them why your product will solve their problem. (It makes or breaks the sale!)

  • $525/ copy under 1,000 words (or product under $100)

  • $1,000/copy between 1,000-2,000 words 

  • $1,550/copy between 2,000-4,000+ words

SEO Optimized Website Copy: This is the copy you read at the top of this website page. It uses different approaches to introduce your business to the client. I like using it to build trust, establish authority, and calm fears.

  • $350/500-800 words

SEO Optimized Blog: Blogs are a way to “date” your client. Dating (the good ones at least) helps you learn about the other person and builds trust. And inspires one another to take it to the next level! Blogs build your client's desire to be in a relationship with you and your business over time. (Psssst, ask me more about the Small Business Blog Equation!)

  • $225/1,000-word blog 

Email Sequences and Newsletters: These are another way to “date” your client. But email sequences are different from blogs. They are a set amount of “dates” so that during the final "date" (email) you’re asking your client to make the sale. (A great way to turn those “email list signups” into paying clients.) Newsletters can do the same thing, but in one, concise read that overviews your business!

  • Starting at $500 for Welcome Sequence (5 emails minimum)

  • Starting at $150 for Weekly Email Campaigns (Project Minimum: 2 emails weekly)

  • $200/monthly newsletter

Lead Magnet: This will give your audience a reason to commit to your brand. It shows your trust and follow-through because you respond to one of their needs "for free". Your choice between a guidebook, resource book, workbook, cheat sheet, template, or checklist.

  • Starting at $100

SEO-Optimized Product Descriptions: These are final impressions. They tell the client why they need your product, not just any product (another “make or break” piece of copy). 

  • $50–$250 (depends on price and complexity of product)

Facebook and Instagram Ads: this copy is like one of those “Hello! I’m ___ and I do ____” stickers. This gets the person to click the ad and take the desired next steps from there. Ads can get you email subscribers and sales. (Pssst, ask me about sales funnels and my Facebook Bundle Equation!)

  • $50/ad (5 variations of 1 advertisement required for a total of $250)

Sales Funnel: Creation + Maintenance: Take your customers on the journey and show them they matter. In cheeky, manageable chunks, introduce them to your world and make your product stick to them like glue.

  • Both Creation and Maintenance start at $400

Need something outside of the box?

These are the services I offer as a creative copywriter because they are in high demand for small businesses. But there might be creative copy unique to your business. Let's say, in your next batch of product shipments, you want to throw in a special note. I have plenty of ideas for that – let’s get you into a free, 15-minute brand-storm session.