Lead Magnet: This will make your community want to know you deeper. It shows your follow-through because you respond to one of their needs.

• Starting at $150/500-word leag magent

Email Sequences and Newsletters: The best way to build a relationship with new people because it’s direct, allows you to build trust, and pushes them to the domain you own. Plus, they’re low-cost and simple! The more you show up, the better. 

• $150/monthly newsletter

• Starting at $375 for Email Campaigns (5 emails minimum)

SEO Website Audit: Think of this as an “under-the-skin” view of your website’s “anatomy”. It will give you a scope of your current keyword optimization, content quality, and how visible your page is. I love this starting point for clients who want to jump straight into what’s not working and re-route from there.

• Between $500-$1,000

SEO Optimized Website Copy: The first impression! Website copy needs to draws people into the brand, not the product or service, and reassure people that you understand their painpoints. 

• $300/800-1,000-word page

SEO-Optimized Landing Page: When people land on an important page (pun intended), we don’t want them to think twice. This copy directly addresses your brand as the solution to that person’s problem. 

• Starting at $525/copy under 1,000 words

SEO Optimized Blog: Blogs are a way to “date” people. The more you keep showing up with valuable information that means something to the both of you, the better. 

• $225/1,000-word blog 

Product or Service Descriptions: Final impressions! They tell the client why your product or service stands out and aligns with what they’re looking for.

• $50–$250 (depends on price and complexity of product)

Caption Copy: These have CTAs too! Captions aren’t just descriptions. When they have CTAs, it establishes authority and that you not only have something to say, but something to solve that person’s problem. 

• $100/150-word caption (includes relevant hashtags) 

Facebook and Instagram Ads: Ads are like a quick wink or a wave. They’re an opportunity to connect with someone and invite them into your brand.

• $50/ad (5 variations of 1 advertisement required for a total of $250)

Sales Funnel: Creation + Maintenance: This tactic converts cold website leads into returning community members. This foundation will help you decide where to establish trust and credibility. If something isn’t working, you have this formula you go back to.

• Creation starts at $250 and monthly maintenance is an additional fee of $150